With every decision we make as an entrepreneur, as a manager, we make ourselves "guilty" - we are pursuing a goal and the goal is without exception growth. This self-interest is not right or wrong per se, and certainly not morally reprehensible at all: We strive for added value that allows us to lead a good life. The question is, how do we define "added value" - and how we "lead a good life": If only short-term profit maximization on the balance sheet and the accumulation of sales and profits have priority for my individual standard of living as the currency for added value, then this does not correspond to my pleasure principle for entrepreneurship